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When the International designersā€™ Network (IdN) asked us to create a tailor made opening for the DVD enclosed with issue v17n5 (October/November 2010) we came up with an idea of creating an ice sculpture of the IdN logo. The idea at first was received with a lot of scepsis in our studio, because we realized we needed to create a mold of the logo of at least 70 cm (27 inch) high that should be capable of surviving multiple times of freezing and we needed a huge freezer. How were we going to take care of that?

We fortunately could borrow the biggest freezer weā€™d ever seen (thank you Sjors). When building the mold we first experimented with clay. This didnā€™t work. Second we went to the DIY and bought thick foam and a waterproof emulsion. This lasted, but only for one day. The force of water molecules during the process of freezing seems to be a lot stronger than expected. Luckily Tim happens to have a handy dad and together they came up with a mold of iron and wood, which lasted for five days. Just long enough to shoot the content we needed.

During the shoot we used four photo cameraā€™s (tethered shooting) and a regular HD video camera. We shot about 40 hours of footage for an edit of 15 seconds.

IdN . Opening Title
Published:

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IdN . Opening Title

Logo animation for IdN

Published: